3D Renderings

The term "Rendering" means, in the context of 3D graphics, the process of creating an image in which the subjects are represented by three-dimensional models. Each model have specific materials, physical characteristics and optical properties, also the illumination and the surrounding environment must be defined. In such a way we can produce realistic images or, depending on the necessity, adopt graphic styles best suitable, for example, for scientific illustration, comics or technical drawing.

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In the creation of medical and scientific illustrations, it's essential that the specific expertise of customers (typically pharmaceutical companies and academics) are transposed and then exposed with the utmost clarity and accuracy. Each image is therefore made on the basis of photographs, measurements and documentation of real clinical cases. Many of the illustrations have been published by Quintessence, a publishing house specializing in the medical literature, others have been used in the production of multimedia projects and presented at international conferences and courses.

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The use of graphic representation techniques has always been an integral part in the process of creating new objects and new forms. The 3D rendering is an optimal and consolidated technique that allows to have a realistic preview of how the product will look once built, also considering the possible variations and finishes. 3D rendering is often used as an alternative to photography to get realistic images directly from CAD models or from measurements of the real products.

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The versatility of 3D characters makes them a great tool suitable for a wide variety of contexts. Over the years we've done dozens of characters, using them in the realization of advertising campaigns, to promote events and services and for entertainment purposes.

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